Who I am
Costa Rican‑born, Canada‑built. I came to Canada in 2005 with a passion for cars and nothing else, learned the business from the ground floor, and spent nearly a decade as a dealership CIO — wiring up the tech, data and follow‑up systems most stores leave on the table.
I don't run on guesswork. I believe in precision. Automation, CRM, AI and a sales floor that actually follows up — that's how you find the money already hiding in a pipeline. Give me a stalled operation and I'll show you the revenue sitting inside it.
Sales savage. Tech native. Real operator. The rare three‑in‑one who can close the deal, build the machine that closes it, and lead the team that runs the machine.
What I do
Human SDRs plus AI and automation running your entire business‑development desk. Dormant leads reactivated, speed‑to‑lead crushed, appointments booked on the calendar. You don't pay until the results show up.
VISIT DEVVO.IO →A decade structuring deals across the money stack. I know how buyers get approved, how lenders think, and how to move a soft "maybe" into a funded "yes" — without leaving margin on the table.
TALK FINANCING →I make quiet teams close. The scripts, the cadence, the coaching and the accountability that lift close rates and productivity — installed, then held in place until it becomes how the floor operates.
BUILD MY TEAM →Front line or boardroom, I sell — and I teach a room full of reps to sell the same way. Persuasion is a system, and I run it on purpose.
CRM, automation, AI, call‑center infrastructure. I don't just use the tools — I architect the machine so results keep coming after I leave the room.
Management that ships numbers, not meetings. I run the people and the process together so productivity and revenue move in the same direction.
Featured in
"I believe in precision marketing."
Let's build something
Dealers, operators, founders — or the right opportunity. Drop your details below and I'll get straight back to you.